Liel Leibovitz is an Assistant Professor of digital media at New York University (NYU) and leads the Washington Square Research team. Liel is designing the Reputation Analysis Metrics (RAM) for Washington Square Research. This proprietary software aggregates numerous data sets and creates a quantifiable, easy-to-understand scale that enables executives to assess the robustness of their company’s respective outreach channels. Rather than merely measure website hits, or Facebook likes, or Twitter traffic, Liel’s algorithm will collect and compute disparate data points to create the most precise, comprehensive, and customizable analytics tool currently on the market.
Liel received his Ph.D. from Columbia University in 2007 and his research interests include the nature and existence of electronic game play, exploring such diverse issues as human-machine interaction, gaming, and the construction of player subjectivity, and representations of death and violence in video games. Prior to coming to NYU, he taught at Barnard College. He is a member of the advisory board of the New York chapter of the Digital Games Research Association, a founding member of the NYU Faculty Council on Games, and recently a moderator for the 92nd Street Y’s Campaign for the American Conversation lecture series.
Liel is the author of numerous books, including the forthcoming A Broken Hallelujah: The Life of Leonard Cohen, as well as contributor to newspapers and magazines such as the Los Angeles Times, the Atlantic Monthly, Dissent, and Tablet.
Marco Greenberg is the president of Thunder11, a New York City-based public relations, social media, and branding boutique. A former managing director at PR giant Burson-Marsteller, he is known for combining creative thinking and relentless execution for clients ranging from foreign governments and NGOs, to Fortune 500 companies and innovative start-ups beginning with the launch of Akamai Technologies, one of Wall Street’s most successful IPOs.
Marco continues to spearhead marketing, communications, and social media for some of the leading up-and-coming start-ups, which are backed by firms such as Battery Ventures, Sigma Partners, Spark Capital etc. Over the last year he has launched several different new digital media initiatives financed by members of the Forbes Billionaires list, including Dr. Alexander Machkevitch, Mr. Peter Thiel, and Mr. Carlos Slim. Marco is frequently called upon to facilitate and conduct training sessions for major organizations, and often contributes bylines and blog posts for numerous publications.
Marco is excited to be launching Washington Square Research and to partner with leading academic experts. He can be on hand to bring a needed PR and marketing mindset both before and after the completion of research. He also shares a unique perspective at the intersection of technology and public affairs, conducting work for organizations as varied as the Council on Foreign Relations to the government of Israel. Marco earned a BA from UCLA (with honors in political science and history) and an MA from Columbia University’s School of International and Public Affairs.